What is PageRank?

Who doesn’t want to know about how Google ranked a site’s pages back in the day?

What is PageRank?

In the early days of Google, your site’s individual page rankings would be determined using only using the old version of an algorithm called PageRank (Ironic because of Larry Page’s last name)!

Basically, PageRank would look at your site’s content along with the different sites that you linked to, and the sites that linked back, to pretty much determine your site’s credibility and how it should rank youd…

It would then use these results and compare them against other sites with similar content and keywords to decide which site would get the higher weighting, ultimately leading to a higher ranking in the search results!

If you’re looking for a more generalized statement about what PageRank does, I would consider the following from bruceclay.com,

PageRank (PR) is a calculation, famously invented by Google founders Larry Page and Sergey Brin, which evaluates the quality and quantity of links to a webpage to determine a relative score of that page’s importance and authority on a 0 to 10 scale.

To further conclude the above statements, basically, Google back in the day used an algorithm called PageRank to determine each site’s individual page’s value and where it would stand in search rankings!

PageRank in today’s World?

Nowadays, PageRank is much more complicated than this, as it has to provide much more accurate results against the millions of websites out there! Furthermore, according to Techopedia,

PageRank is just one of many factors that Google uses to decide where a site appears in search rankings for a particular query. It is not the only factor.

So what factors today determine my page rankings?

As I’ve mentioned previously, Google takes many more factors into account rather than just a few associated with the beginning of PageRank!

If I were to estimate what most of these factors would include in 2019, I would probably list these elements off:

  • External Links
  • Internal Links
  • Sites that link to you
  • Your content
  • The search query
  • Your domain authority (domain age, number of posts, etc…)

If you’re interested in these factors, leave a comment below and subscribe to keep notified when such a post will come out!

Sources: techopediaBruceclay

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